sea salt caramel bars

 

2023
Best Product of the Year


Product Information

We dare you to find a more mind-meltingly amazing combo than sea salt and sweet caramel. There’s just something about the combo of sweet and salty caramel frozen Greek yogurt that gets our taste buds feeling some kinda way. Plus a sea salt caramel swirl? Welcome to Crave City. Each bar has 4g of protein and 100 calories, so luckily, you’ll never have to leave.​


Brand info

Yasso®

Amanda and Drew’s story began as many great stories do, in a kindergarten classroom probably during snack time. It was the Fall of ’91 in Easton, MA when the two became close friends and bonded over their love of sports. Dedication, hustle and a competitive spirit throughout their school years landed them both D1 athletic scholarships, with Amanda playing soccer and Drew running track.

As athletes, Amanda and Drew paid close attention to nutrition. But while many aisles in the grocery store were stocked with better-for-you options, ice cream was seriously lacking. You could either save calories by sacrificing taste or reach for the super-premium options that offered little-to-no nutritional value. Not very cool. So, Amanda and Drew took this as a challenge and tackled this problem head-on by going to ice cream camp (yup, really). It was there where a simple yet revolutionary idea first took shape: frozen Greek yogurt.

Today, Yasso offers 11 flavors of novelty stick bars, four flavors of dipped chocolate bars, three frozen Greek yogurt sandwiches, and brand new Yasso Poppables, all of which can be found at grocery and club stores nationwide. And thanks to an uncompromising drive to change the game, Yasso continues to leapfrog legacy brands.

Other 2022 nominees

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chocolate cookies n cream

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Creamy Parmesan Chicken Pot Pie